Everyone with a website or blog should go through the Google Analytics setup process. Google Analytics is free and it’s easy to set up.
Why use Google Analytics?
Because it will give you very useful information, like:
- How many page views your site gets
- How many users
- And with that data it also shows average pages per visitor
- How are people finding your site?
- What percentage of your visitors are on mobile versus a desktop?
- Which pages are the most popular on your site?
- Do you have any slow loading pages on your site?
- and a ton of additional information
Here is a post I wrote that includes a short video walkthrough showing some of the key features of Google Analytics and where to access the reports. If you haven’t seem Google Analytics in action, definitely check it out first.
Get your free Google Analytics account
There isn’t any cost to set up a Google Analytics account. Just head on over to Google Analytics and enable it.
Signing up there is just the first step. There are still a couple more steps to follow – none of which are too hard and I’ll walk you through them.
Connect your site to Google Analytics
Google Analytics will let you connect up to 100 different sites.
When you first enable Google Analytics it, of course, doesn’t know what site or sites you manage. So for any websites that you manage and want to track, you need to set those up.
This is also a pretty easy process. Check out this post that shows how to set up your site in Google Analytics via video walkthrough. It only takes a couple of minutes to complete.
Now connect Google Analytics to your site
You told Google Analytics about your site. Now you need to tell your site about Google Analytics.
Your site needs to have your tracking code (which was assigned in the previous step) included in all of the pages so it can connect to Google Analytics.
Google provides the specific code that needs to be included with each page. Few of us want to go through the manual work of adding it to all of our pages though. Even if we have the technical ability to add the code – and changing WordPress code can be risky – there is an easier way to take care of this step.
Thankfully there is a plugin that makes Google Analytics setup and integration super-easy. I install the plugin and enable it – thus enabling Google Analytics – in my post on how to enable Google Analytics tracking in WordPress. As you can perhaps guess, there is a video walkthrough included with that post too. Seeing a short video walkthrough of the steps is way more helpful than reading some long post with a few images included.
One of the first things to do with Google Analytics
It takes a while to build traffic to a website. It also take a while for Google Analytics to start showing reports after it is first enabled.
One thing you should be able to do fairly soon after enabling Google Analytics though is checking your website page load speed. If you can identify some areas to enhance the speed – therefor enhancing the visitor experience – while your traffic is still low, it will help accelerate your growth later.
Because Google uses page load speed as one of the metrics included when decided which pages to show in search results. So go ahead and take care of that now and it will increase your chances of a good ranking in search results.
Hope this helps with your Google Analytics setup. If you have any questions, feel free to ask in the comments and we’ll do our best to help!