How to enable Google Analytics tracking in WordPress (plus video walkthrough)

Setting up Google Analytics for WordPress

OK. So you know the coolest features of (free) Google Analytics, and you’ve set up your site in Google Analytics already. Now you need to enable Google Analytics for WordPress so you can start tracking all that great information.

If you aren’t familiar with Google Analytics at all, check out our What is Google Analytics post and video walkthrough.

As shown in the previous video walkthrough, once you set up your site in Google Analytics you get a unique tracking ID. Google also tells you what specific code needs to be added to your site.

That’s great if you’re a developer and you want to mess with the code. But what about the other 99% of bloggers?

The easy way to enable Google Analytics for WordPress

Well, there is an easy solution to setting up Google Analytics for WordPress for non-coders. You can literally enable this in just a few minutes – with no technical skills at all.

Here’s a video walkthrough on how to enable Google Analytics for WordPress:

I hope that video on enabling Google Analytics for WordPress was helpful! If you have any questions at all about setting up Google Analytics for WordPress feel free to leave a comment and you’ll get a response.

Video Transcript

okay in previous videos that talked about what is Google Analytics I did a little bit of a demo and walkthrough to show some of the most popular features of Google Analytics I also did a video on how to set a site up in Google Analytics Google Analytics is free to set up once you create an account you can add up to sites to it so I did a walkthrough of adding a new site to Google Analytics after that site was added it gave a tracking ID to me just that having the tracking ID doesn’t do you any good you need to enable the tracking ID in the website so that Google gets the information that it needs every time somebody comes to the website it’s really easy to do in WordPress you can do it with any website generally by adding some custom code into the site but we’re going to use a wordpress plugin that makes it super easy go ahead and do the walkthrough this is the dashboard of the WP blog today calm website we’re going to go to plugins then we’re going to add new plugin we want to use is called GA Google + okay right here GA Google Analytics over , active installs we’re going to go ahead and install that now it’s super easy I haven’t tested a lot of these other plugins but I know that this plug-in is really easy to use and it works I’m running it on multiple websites I’ve never had any problems with it go ahead and activate it now that it’s installed only have two plugins as a time of doing this video Akismet which is anti-spam you can check out another video on that if you want to see information about it and then the Google Analytics so now we want to click on settings just a very minimal amount of configuration that we need to do you can see over here on the left under settings Google Analytics is a new menu item so you can go straight there in the future if you want to you can click on how to use minimal information there because really is super easy click on plug-in settings and GA is your Google Analytics property ID this is the information that’s given to you unique tracking code when you set a site up inside of Google Analytics currently I have copied that so I can just paste the tracking code into there I do want to enable Google Analytics on my site and I want to use Universal analytics it’s the more powerful more modern version of the analytics we don’t need to mess with the legacy analytics I’m not doing any advertising so I don’t care about that right now link attribution IPM naanum Iser enforce SSL are not features that are required for my website right now you can click on each one of these and it will open up a separate page over on Google to explain what each one of them does but they’re not necessary just to start tracking traffic to your website we’re going to go ahead and leave the code in the document header google recommends putting it in the header you can also put it in the footer when you put it in the header it’s going to be one of the first things that loads when somebody goes to your website if you put it in the footer it’s going to be the last thing to load so if your page is slow loading for whatever reason and somebody clicks to another link or they hit the back key on the browser you’re not actually going to get that tracked but if you have it in the head and it gets loaded as one of the first things before anything else you’re always going to get the information tracked you can put some custom information in here if you want to not necessary at all I also leave these two blocks is unchecked because again it’s not necessary I can go to directly to Google Analytics to be able to look at very extensive reports again look at the video I did on that just to see some of the great information there go ahead click Save Settings and it has now saved that information if I go to my home page and were to do a view source of the home page I would actually see that tracking code and the required custom code the Google Analytics recommends showing up in the page I’m not going to do that now it’s more information and you actually need just trust me that’s working it does take about hours for Google to start tracking and reporting the information it’s going to track the information almost immediately but there’s a little bit of the delay before it starts showing you any reports so after you install this plugin do this basic configuration check in a couple of days and you should start having some information in Google Analytics you’re not going to have any information prior to when you enable this but from this point forward everything is going to be tracked

Brad Kingsley

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